For an eCommerce website to be successful in today’s competitive landscape there needs to be consideration paid to several factors. As an experienced eCommerce Consultant, Paramount is positioned to help you with these and all of your eCommerce needs.
- eCommerce Software: WordPress, Shopify, Magento
Each platform has its own pros and cons including complexity of use, flexibility, functionality, management, security measures, third part compatibility etc.
- Shopping Websites: Amazon, Google
With the ability to feed products through to sites like Amazon, Google and many others shopping platforms where each has its own requirement in terms of product attributes being allowed and required; Paramount understands the requirements and rules for each of these companies and have worked with clients to display their products through these platforms.
- Shopping Comparison websites: Newegg, Shop, ShopBot
Similarly with the ability to feed products through to sites like Newegg, Shop, ShopBot and other shopping comparison websites the same considerations are needed with regards to the requirements of each for product data.
- Newsletter Managers: Campaign Monitor, MailChimp
These systems range from the simple to the elaborate; allowing simple sign-up forms through to managing customer journeys from inception of a subscriber, customer through their full life cycle. Some allow the integration of product feed data to be used in managing certain types of newsletter like basket abandonment.
- Campaign Managers: HubSpot, Infusionsoft
Managing the acquisition of new customers has become more complicated with the number of online channels where they can be reached or found. Newsletters, Social Media Accounts alike require management with a consistent message and with as much ease, from an administrative perspective, as possible. Offerings like that from HubSpot and Infusionsoft attempt to make this possible.
- Social Media Platforms: Facebook, Twitter, LinkedIn
One of the key components in the success of an eCommerce website is the engagement of customers and potential customers. With Social Media there are a number of offerings here in relation to reaching your intended market. This encompasses both free and paid forms of advertising your eCommerce website. And each platform attracts its own type of audience and user.
- Pay-Per-click Advertising: Adwords, Amazon, Facebook, Twitter
Another way to reach your intended audience is to use pay per click advertising. The range of these type of advertising vehicles is vast from dedicated platforms like Adwords and Amazon through to this offering being available via Social Media websites. Each provides tools, control panels, reporting and metric targeting.
If you are running an eCommerce website and are interested in Paramount working with you as your eCommerce Consultant to allow you make the most of your eCommerce website and the tools and services available, then please get in touch.
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